Your Story is Powerful
But how do you find it? How do you tell it? What are the ingredients that make a story so irresistible?
Those are the questions I receive most often from clients. And the answers… well there are many but the one answer I normally stick to is this…
FOCUS ON YOUR CLIENT.
My story is less about me and more about the stories I help tell for my clients. For the past decade, I’ve worked in Communications and Marketing roles for some of Canada’s largest organizations. With a background in Journalism, I’ve learned the true impact of a story.
Think about your favourite story for a moment. Think about how that story made you feel the first time you heard it. That’s the feeling I strive to create each day for my clients, through the content that I create.
Storytelling is a powerful tool that helps differentiate you from your competitors
For me, storytelling is about sharing a message and encouraging your audience to see your business in a whole new light. Whether it’s humorous, inspirational or educational the goal is always to be memorable, and great storytelling does just that and more.